How much does your digital brand matter?

Your internet presence matters, and so does your digital brand. Take it from me, a major gifts researcher for a nonprofit who is focused on identifying new prospects for fundraisers to meet, cultivate, and ultimately give a substantial gift to our organization. My job is to analyze someone's internet presence and determine whether or not our organization's mission will align with their philanthropic values. So what do I look for in someone's digital footprint? Your digital footprint must tell your personal story. In the case of a "major prospect," a person is likely to have a lot of public information posted on the interwebs. While some of that is written by others, there are elements an ind

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